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About Us

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Our story

FISHEYES FASHION is a progressive and ethically focused project born in Australia and based in London, UK.

Our ambition is to bring you a curated choice of exciting brands, designers and artists from around the world who are working for better luxury fashion with an emphasis on “slow” and ethical production. We are a pioneer portal engaging with the ever-growing demographic of sophisticated fashionistas embracing the shift away from “Fast Fashion” in favor of more timeless, high quality and long-lasting fashion.

Our values

Fisheyes Fashion does not "own the truth" when it comes to defining "what is sustainable fashion". However, we feel the London based organization "Common Objective" which evolved out of the Ethical Fashion Forum gives us a great guide! In summary, the sustainable values ​​of Fisheyes Fashion are aligned with the Common Objective and include:

  • Sustainable business model
  • Recycling and waste management
  • Fair trade
  • Support traditional skills
  • Animal friendly
  • Protecting the environment
  • Environmentally friendly materials
  • Decent working conditions
  • Ethical sourcing and supply chain management

Meet the founders

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